Devoted to Leading With Virtue and Excellence

We Help Leaders Master Personal Evolution as They Scale Their Business and Pursue Their Mission

A New Era of Leadership Excellence

Our North Star | 51% of Humanity Flourishing by 2051

Inspired by Brian Johnson and Heroic.us, we proudly champion their bold vision of 51% of humanity flourishing by 2051. At Arete Corp, we’ve committed to accelerating this progress by cultivating a new era of conscious leadership and business excellence. Rooted in the timeless virtue of Arete, we believe corporations have the power to foster human flourishing, drive responsible innovation, and create collective unity. Together, we align purpose, prosperity, and people to inspire a flourishing future for humanity and the planet.

Our Current Quest | A Collective of Arete Corps (A Corps)

Our mission is to establish the A Corp standard—a transformative model where businesses empower every team member, from entry-level employees to founders and executives, to achieve self-mastery and pursue worthy goals. By guiding leaders and organizations through conscious evolution, we create the frameworks and pathways for businesses to become forces for human flourishing, collaboration, and lasting impact. Together, we accelerate progress toward a flourishing world.

What We Believe

Every Leader is on a Hero’s Journey

We believe that every leader is the hero of their own personal journey. Through every experience, challenge, and opportunity, leaders are guided toward transformation, self-mastery, and personal evolution.

Leadership Team = Nervous System

The executive leadership team acts as the central nervous system of the business. Their collective energy determines whether the company operates in a survival state or in an optimal state.

Company Mission = Collective Quest

This collective quest aligns efforts toward a unified goal, ensuring sustainable and aligned progress for both the business and its people.

Thriving Beyond Survival

We believe in leading with integrity, courage, and a commitment to personal and organizational growth, fostering sustainable success at every level.

Leadership Archetype Embodiment

We believe that every leader embodies a leadership archetype that influences how they operate in challenging situations. We bring awareness to these states.

Navigating the Abyss with Awareness

We believe that true leadership means navigating the abyss—the uncertain and challenging phases that every leader must face—with grace, courage, and integrity.

The Heroic Core Virtues That Guide Our Decisions, Actions, and ethos.

Why Work With Arete Corp?

  • Results-Oriented

    Our coaching is designed to create real, measurable change.

  • Holistic Approach

    We address the whole leader—mindset, nervous system, team dynamics, and business strategy.

  • Transformational

    From personal breakthroughs to organizational alignment, we focus on long-term success, not just quick wins.

Join the Leadership Revolution

ARETE Corp stands for more than just coaching—it’s a movement toward excellence and responsibility in leadership.

It’s time to redefine what leadership looks like. Together, we can create the thriving leadership teams the world needs.